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We are living in a transformative era where artificial intelligence (AI) is revolutionizing how we tackle everyday tasks—including website creation.

Rather than resisting this technological shift, the smarter approach is to embrace AI’s potential and harness its power to boost efficiency and productivity.

When it comes to website development, AI now plays a role in every stage of the process, from research and design to coding and SEO optimization.

In the past, building a website often required hiring a web developer. Today, AI-powered no-code website builders enable anyone—even beginners—to create a professional-looking site with ease. These tools generate layouts designed for speed, accessibility, and user experience, requiring minimal effort.

But with so many AI-driven options available, how do you choose the best one for your needs? In this article, we’ll explore the top AI tools for website creation to help you make an informed decision.

• Human creativity versus artificial intelligence
• Using AI for website creation
• Conduct user research
• Plan your website
• Select your website-building platform
• Generate content

You might wonder, Will AI eventually replace human creators?

The answer isn’t so simple. While AI can significantly enhance the efficiency of web design, it will never fully replace human creativity.

Design is fundamentally about humans creating for humans. No matter how advanced AI tools become, they remain just that—tools. Their purpose is to assist in solving human problems, but the final judgment and refinement must come from human expertise.

Even today, AI can generate entire websites, but in most cases, human input is needed to fine-tune the results and ensure they meet quality standards.

Product design has been evolving for decades, and professionals in the field bring valuable experience and insights. Leveraging their expertise alongside AI can lead to the best possible outcome when building your product.

Follow these steps when using AI to assist in building your website:

• Research your audience

• Outline your website structure

• Choose the right AI-powered website builder

• Create and refine your content

User and market research play a crucial role in the product design process. The better you understand your target audience and their pain points, the more likely you are to create a solution that meets their needs.

However, gathering and analyzing this information can be a major challenge. AI tools can help streamline this process, making research more efficient and insightful.

AI can assist at nearly every stage of web design, from the initial research phase—where teams analyze users and market trends—to later stages, such as validating a working prototype.

In the early design phase, AI can help generate user personas—representations of ideal users. You don’t need specialized tools for this; AI chatbots like ChatGPT or Claude can assist.

For instance, if you’re designing a website for selling bikes, you could prompt ChatGPT with: “Create a customer persona for a mountain bike buyer.” This would provide insights into your target audience and their preferences.

Tip: Keep in mind that AI-generated research should not be taken at face value. It’s essential to validate the information by cross-checking it with multiple reliable sources.

AI tools can be highly effective in the planning phase of your website, streamlining key activities and helping you build a strong foundation for your design.

Like any project, website development begins with essential elements such as site mapping, content planning, and designing key pages.

A site map helps outline the structure of your website, giving you a clear view of the pages you’ll need and the content required for each one. When designing individual pages, it’s best to start with low-fidelity wireframes instead of jumping straight to high-fidelity, pixel-perfect mockups.

Both site mapping and wireframing can be efficiently handled using tools like Relume. Simply provide a text description of what you want to build, and the AI will generate a sitemap with relevant pages and transform them into wireframes.

You can also modify the design in real time. This includes making global changes, such as adjusting the AI prompt, or refining individual elements, like tweaking specific sections within an AI-generated wireframe.

After finalizing your sitemap and wireframes, the next focus should be on content—one of the most crucial elements of web design. After all, content is the main reason visitors come to your site!

While AI tools like Relume can help structure key sections, the generated content is typically generic. That’s why investing in a strong content marketing plan is essential to maximize the impact of your design.

Crafting an effective content strategy is both an art and a science. It often requires multiple iterations to test what resonates best with your audience.

AI tools like ChatGPT can help you draft an initial content strategy. For example, prompting it with “Content strategy for a website selling bikes” can provide a starting point. From there, refine and tailor the strategy using your own insights and expertise.

Many popular website-building platforms now integrate AI tools to enhance the design process. These tools range from specialized features, like AI-powered background removers, to full-page or even entire site generation.

Here are two platforms worth exploring:

Wix Studio is a powerful web creation platform designed for freelancers and agencies. It offers intuitive design tools combined with flexible development features to simplify the web design process.

Wix also integrates AI tools directly into the platform, allowing you to generate images, upscale existing ones, and create content and meta information for your website—all without switching to external tools like Midjourney or ChatGPT. This seamless workflow makes image generation and copywriting more efficient.

It’s important to recognize both the advantages and limitations of AI image generators. While these tools have improved, they still struggle with certain details—particularly when generating human figures. Issues like extra fingers have become less common, but many AI-generated images still have an artificial, “plastic” look that trained eyes can easily detect.

Another key consideration is copyright. According to U.S. Copyright Law, images created by AI tools like Midjourney are not considered “works of authorship” because they lack human creators. As a result, these images fall into the public domain and cannot be copyrighted.

Videos are now a key element of modern web design, offering dynamic visuals that engage visitors more effectively than static images.

For AI-powered video generation, Pikalabs and Runway are two standout tools. They can create videos from either a text prompt or a static image, making it easy to bring visuals to life.

For example, you can take a still image of a breathtaking mountain range and transform it into a short video by adding subtle animations—like drifting clouds, swaying trees, or the gentle movement of a river.

Many designers rely on “Lorem Ipsum” text as a placeholder in their work.

Some argue that it helps establish a webpage’s structure, but in most cases, it’s simply used because the real content isn’t ready yet. The main issue with Lorem Ipsum is that it’s meaningless—it doesn’t convey anything beyond “text goes here.”

With AI, however, generating relevant copy is faster than ever.

For instance, if you’re designing a landing page for a mountain bike and need content for a feature section, you can prompt ChatGPT with: “Write key features of a professional mountain bike.” This ensures your design incorporates real, meaningful text from the start.

Pro tip: If you have specific UI copy requirements—such as a character limit or a particular voice and tone—be sure to include them in your prompt to the AI tool.

For example, if you need a concise hero section, you can prompt ChatGPT with:
“Write a hero section for a mountain bike shop in under 100 words.”
This ensures the AI generates content that fits your desired length and style.

Depending on your needs, you can choose different AI tools that best match your content goals. Popular options include ChatGPT, Claude, and Google Gemini.

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The vast array of AI tools available today simplifies many aspects of website creation—from early design exploration to UI design, content writing, and image generation. These tools enable professionals to achieve high-quality results efficiently, saving time and effort.

However, human expertise remains essential in the design process. It’s the human touch that shapes the vision, refines the details, and ensures the final product truly connects with its intended audience.

The fastest and most effective way to break into the digital industry is through a digital marketing certification. The DMI Professional Diploma in Digital Marketing provides industry-aligned training, covering the fundamentals of digital marketing while also teaching you how to integrate AI into your marketing strategies and develop essential soft skills.

You’ll gain hands-on experience with key channels, including email marketing, social media, SEO, content marketing, and display and video advertising, equipping you to execute successful campaigns in any industry.