WhatsApp Marketing: Essential Insights You Should Know
Instant messaging has become a daily habit worldwide, from Canada to China to Cameroon. With over two billion monthly users, WhatsApp is the most popular instant messaging app.
Yet, despite its massive reach, it remains an afterthought in many marketing strategies. Even more than a decade after Facebook (now Meta) acquired it, the question persists: “Does WhatsApp really matter for marketers?”
Let’s dive in and explore its potential!
- What is WhatsApp?
- WhatsApp today
- The WhatsApp Business app
- Who is using WhatsApp for marketing today?
- Beck’s
- Airtel Xstream
- KLM
- Absolut Vodka Argentina
- Banco Santander
- Hellmann’s Brazil
- The Financial Times
- Yoox Personal Shopper
- Key points for marketers
