Should Brands Invest in Advertising on Twitch?
In just a few years, Twitch has transformed from a specialised gaming platform to a major force in worldwide culture. An astounding 2.3 billion hours of material are consumed by users on the network per month in 2025!
However, is Twitch a good fit for your marketing plan? How can companies engage their very interested audience? What are the platform’s sponsored and organic marketing opportunities?
This book examines how marketers can take advantage of this rapidly expanding media network and dissects Twitch’s business strategy.